The 9 keys to a successful business relationship! 🤝

In all sectors of activity, competition between the various players creates a collective emulation that positively develops markets. The result is an acceleration of innovation and commercial ingenuity to stand out from the crowd.

In an ultra-competitive market, certain players can resort to sometimes dubious strategies. This reality has come to light, for example, when influencers have been condemned by the DGCCRF (French Consumer Affairs and Fraud Control Board) for promoting products that were either forbidden or misleading. These once-trusted personalities have betrayed their communities, resulting in a dramatic and often irreversible loss of credibility. This situation highlights the fragility of trust in the digital age, where appearances can be deceptive.

Faced with this reality, this article sets out to pave the way for exemplary business ethics, by sharing solid strategies for establishing a robust, transparent and, above all, trusting customer relationship.

Creating a good customer relationship is essential for generating sales and establishing a reliable presence with healthcare professionals. Here are 9 practical tips and tricks to help you do just that:

Product knowledge #1

Make sure you know all the details of the products and solutions you're presenting. This includes both the advantages and weaknesses of your offering. Objective comparative knowledge between the different players is essential.

Active listening #2

Be attentive to your customers' needs and concerns. Active listening involves asking open-ended questions, rephrasing to make sure you've understood, and responding appropriately to the needs expressed.

Reliability and integrity #3

Avoid publicity stunts that can make you shine, but which are then disappointing when it comes to setting up a partnership. Your reputation can quickly be tarnished.

Regular follow-up #4

After a visit, follow up with additional information or answer questions that weren't addressed during the meeting. Adopt a multi-channel communication strategy: e-mail, sms, applications, calls...

Reactivity #5

When they need you, don't leave your customers waiting. It's important not to let requests drag on.

Climate of confidence #6

Do what you say you're going to do, and don't make promises you can't keep. Broken trust can have damaging consequences for your reputation.

Communication and sales training #7

Invest in regular training to improve your communication and sales skills.

Respecting customers' time #8

Be punctual for appointments and concise in your presentations to show that you respect healthcare professionals' precious time.

Providing quality after-sales service #9

Ensure that customers receive adequate support after purchase, whether for questions of use or malfunctions.

By applying these tips, you can hope not only to improve your business relationships, but also to increase your chances of success in a competitive environment.

PS: At FAKS, for example, we have chosen to commit to ethical data practices. An approach that strengthens and ensures the sustainability of our business relationships with our customers. To find out more click here 👉 : https://www.faks.co/pharmacies#engagements-Faks

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