How to optimize a pharmacy's Google listing

Optimizing your Google My Business (GMB) listing is essential to improve your pharmacy's visibility, attract new customers and stay ahead of the competition. Here's a fun, practical guide full of personalized advice to help you maximize the potential of your Google listing.

1. Fill in all your details

Do: Think of your GMB listing as your digital shop window. The more detailed and accurate it is, the more it attracts the attention of potential customers. Be sure to complete :

• Pharmacy name: Use the official name.
• Complete address: Be precise, including details such as street number and postal code.
• Phone number: Add an active, easy-to-reach number.
• Opening hours: Indicate your exact opening hours, including holidays and on-call periods.
• Website: If you have a website, add the direct link.

Fun tip: Think about using emojis to draw attention to certain information, for example 📞 for the phone or ⏰ for timetables.

2. Choose the right categories

To do: Select the most appropriate main category (e.g. "Pharmacy") and add relevant sub-categories (such as "Parapharmacy" or "Medical equipment").

3. Publish attractive photos

To do: High-quality photos are like magnets for the eyes. Publish images of :

• Inside the pharmacy
• The team of smiling pharmacists
• Flagship products or special offers

Fun tip: Create mini-series of themed photos. For example, "Health Monday" to show off your wellness products, or "Team Friday" to introduce a member of your staff each week.

4. Solicit and manage customer reviews

To do: Customer reviews are like stars shining on your business card. Encourage your satisfied customers to leave positive reviews, and always respond, whether the feedback is good or bad.

Fun tip: Offer small rewards for reviews - a free sample or a small discount. Create a "star" board in your pharmacy to publicly thank customers who have left reviews!

5. Use Google publications

To do: GMB publications allow you to share news, special offers and events. Update regularly to maintain interest.

Fun tip: Create interactive publications, such as health quizzes or pharmacy-related riddles. For example, "What's the difference between a painkiller and an anti-inflammatory? Answer in comments and win a free sample!"

6. Include relevant keywords

To do: Use keywords in your listing description. For example, mention "pharmacy open late", "sale of non-prescription medicines", or "self-medication advice".

7. Keep your information up to date

To do: Regularly check that all information is correct, including opening hours and contact details.

Fun tip: Schedule a monthly "check-up" of your form, like a regular health appointment. Set an alarm on your phone so you never forget!

8. Use specific attributes

To do: Add specific attributes such as accessibility, delivery services or drive options.

9. Analyze and adjust

Do: Use Google My Business statistics to see how customers interact with your listing. Adjust your strategy according to the data.

10. Call in the professionals

What to do: If you're having trouble managing your listing, don't hesitate to call in local SEO experts or a communications agency specialized in pharmacy.

By following these tips, your pharmacy will not only be able to improve its online visibility, but also offer a rewarding and engaging experience to its customers. If you don't have the time to do it yourself, there are providers specialized in digital communications for pharmacies or the healthcare sector, who offer support services.

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